Hi, for the past 16 years I’ve specialized in the “world” of Brand Activation, creating memorable campaigns for some of the best brands (loving every single minute of it). Along the way, these programs have rewarded both consumers and clients, and garnered the recognition of the top award shows.
The reason I’m launching Key Activations is to fill a void I see in the marketplace. A response to the campaigns that are either very creative but lack results, or are very results-driven, transactional but not inspiring at all. I understand all sides of this business and am equipped to deliver the strategy, the creative and the logistics needed to communicate the brand truth, elicit wonder and generate on-going dialogue between brands and consumers. All under a nimble, flexible and efficient structure.
We help brands connect with consumers in memorable ways utilizing the right vehicles for the appropriate occasion: Experiential events, Retail-tainment programs, Digital/Social Media content, Promos and/or Stunts.
To simplify matters, our purpose is two-fold. Create “fans” out of consumers and have CMOs sleep really well at night.
Founder & Chief Creative